November 29, 2018
Its almost here, 2019 is fast approaching and we’re ready with fresh new designs and inspiration. Here are our top 5 Predictions.
NUMBER 1. COLOUR PALETTE: CHALKY MIDS
Chalky mids is inspired by a need for the nostalgic. Digital technology’s bright and intense nature makes us look to something more calm and pared back. We see a new feel-good palette of clean and comforting colours that compliment each other . As Vintage is so important again, we look to historic clothing bleached by the sun, worn out and faded by years of use. Cotton and linen that’s survived the ages and makes us appreciate the longevity of clothing, something that we all know needs to return to our way modern way of life.
Pastels will have a strong commercial appeal, with a wine-hued lilac and fresh coral tones already established but with this new chalky twist. Soft tan sits perfectly between a delicate Aqua and mellow yellow. All are essential colours for 2019, and this new contemporary feminine palette will be key for the upcoming season.
NUMBER 2. 2019’s FLOWER OF THE YEAR: PAMPAS GRASS
They’ve been making a major comeback in florist’s bouquets and we’re loving these 1970’s pastel fluffy stems of grass. Perfectly coloured in Chalky mids, they add to our nostalgic feel for the old and reinvented. We love the feathery nature of this floral element and tinting them with the soft tones of pink, coral or blue makes them a fun feminine feature.
Check out these accounts for inspo, the perfect compositions using this unique grass.
NUMBER 3. TECHNIQUE: PHOTO PRINTS
Photographic prints are back, but with a new twist. We see inspiration coming from Dada and punk ages, but executed in a new soft and feminine way. Motifs are cut out and pasted with painted overlays and interesting collage compositions. Marni and Dries Van Noten where the stand out collections for this look on the s/s 19 runways, capturing a modern art school aesthetic. We are seeing these contemporary prints in dresses and more sophisticated shirting, giving a more conservative silhouette a fresh twist.
NUMBER 4. FLORAL LAYOUT: HEAD TO TOE DENSITY
Flowers are packed in tight for a new look to a floral layout. No need for a background, Garden florals are hand-painted and loose or even tight and detailed, like a botanical illustration, it’s all about keeping them dense and dressing in head to toe styling.
NUMBER 5. PRINT TREND: VINTAGE KIMONO
Thanks to 2020’s Olympics set in Japan, eastern prints are back, but this time with a very vintage twist. We reference 1960’s looks, with sunfaded colours and intricate flower illustrations, perfect in our Chalky Mid palette, with intense pops of neon highlights. These kimono prints are the perfect feminine print for all product types.
Hope these help you on your design journey. For more inspiration, don’t forget to check out our Trend Reports, a subscription service to ALL the must-know trends and our Freelancer’s Kit, a value-packed download featuring some of the highlights.
’til next time!
Bec and Sara
creative director and head of design & strategy
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